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      • 首页 > 资讯 >  新车上市

        继续推进品牌重塑工作,大众发布全新“R”Logo

        北半球汽车评测   作者: 叶威 +关注    2019-11-19评论 (0)

        近日,随着大众启用新品牌logo样式后,随即也对R logo的样式做出了更新,这也是大众继续推进品牌重塑的重要工作。

        关键词:   大众   R   Logo

        近日,随着大众启用新品牌logo样式后,随即也对R logo的样式做出了更新,这也是大众继续推进品牌重塑的重要工作。

        继续推进品牌重塑工作,大众发布全新“R”Logo

        大众汽车表示,新logo标志着R品牌的一个全新开始。该部门的负责人Jost Capito说,R车型“充满了兴奋和激动”,公司正在采取“战略性和可操作性的方法来开发伟大的产品,创造独特的客户体验”。

        继续推进品牌重塑工作,大众发布全新“R”Logo

        新R logo是由大众汽车内部设计团队开发,以清晰的水平布局和动态曲线呈现在车迷面前。此外,突出的斜线形成了鲜明对比,突显了品牌的整体渐进性。总之,新logo的样式变得更为现代时尚,也给人带来更强大、更具感召力的印象,定义了大众对性能以及独家性的承诺。

        继续推进品牌重塑工作,大众发布全新“R”Logo

        新R logo将以两种不同形式出现在未来车型之中,其中全R车型将使用全银色标识,而R-line车型将采用双色字母标识,这些车型的铭牌徽章中将不再出现完整的“R-Line”字样。新R logo将首先搭载于途昂Cross Sport R-Line,这款车将于不久后在北美市场上市。

        来源:搜狐汽车
        标 签   大众   R   Logo